Today’s major accounts are far different from the
customers of just a few years ago. Your best customers
keep raising their expectations for more sophisticated
support. Competitive products and services are not
enough. Competitive prices are not enough. Customers
want more.
To succeed, it takes a sales discipline that can
mobilize the capabilities and expertise of your entire
company to craft and implement high-impact solutions.
Unlocking Value in Major Accounts provides you
with the tools you need to answer today’s challenges
effectively – creating real value for your most
important customers. You will learn strategic skills so
you can better:
- Identify emerging opportunities and competitive
threats
- Analyze customer business issues and market
dynamics
- Plan sales strategies that unlock customer
lifetime value
- Influence customer thinking by brokering
information and expert advice
- Lead diverse account teams to make the best
decisions for customers and your business
Unlocking Value in Major Accounts is a two-day, highly-interactive workshop offered as a custom, in-house implementation. For more information,
please contact us.