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Function Dynamics

Leading companies today face a dawning realization they need to change the way they go to market. The highly effective sales and distribution models they perfected to achieve market leadership are now declining in effectiveness, sometimes quickly and dramatically. Formulaic sales approaches are falling far short of the demands of increasingly complex sales -- single decision-makers have given way to multiple stakeholders with different needs, decision-criteria, and alternative ways to get information. Long-term distributor relationships are suddenly being rendered irrelevant by more efficient models utilizing technology to cultivate customers and deliver products and services.
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Business Challenges

Developing a new sales model involves a delicate balance of management focus. Business must be sustained, which drives attention to optimizing the current sales approach. But at the same time management must experiment with new models, perfecting a new approach to the point of trustworthiness in making a complete transition.
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Our Depth of Knowledge

Success in today’s marketplace requires both great strategy and an integrated approach to the implementation of that strategy across functions. Over the last 20 years we have helped clients in a wide variety of industries address both the "what" of strategy and the "how" of implementation. Our services are intended to help clients develop competencies and implement Sales systems that enable strategically important performance in the organization. And we help Sales leaders build departments capable of delivering on their value proposition.
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Selected Articles
Awakening an Industry Leader: Using Job Charters to Build High Performance Strategic Account Management
Executive Sponsorship Programs: A Tool in Your Strategic Account Management Arsenal
On Upgrading the Engine in Mid-Flight: A method for developing better strategic account managers
Capitalizing on Strategic Market Insight
 
   

   
   

   

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