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Reimbursement Reimbursement

Function Dynamics

The rising cost of healthcare is without question one of the most urgent issues challenging societies throughout the world, and it promises to continue so. For healthcare product and service providers this is fundamentally changing how decisions are made regarding the recommendation and use of their products. What was once the exclusive domain of physicians is now a more complex decision process considerably influenced by government Medicare in the U.S. -- and other health insurance payors.
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Business Challenges

While most companies have recognized this significant new market variable, many are experiencing challenges in transforming their organizations to appropriately respond. Beyond the Reimbursement function itself, the product portfolio management process must be revised to incorporate health economic climate considerations, well in advance of the commitment of funds to new product development. Healthcare economic realities must also be used upfront to design clinical research that can realistically and cost-effectively provide the evidence necessary to support the economic arguments necessary for market acceptance of new products.
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Our Depth of Knowledge

Success in today’s marketplace requires both great strategy and an integrated approach to its implementation. Over the last 20 years we’ve helped clients in a wide variety of industries address both the "what" of strategy and the "how” of implementation. Our services are intended to develop competencies and implement systems that enable strategically important performance in the organization. And we help Reimbursement leaders build departments capable of delivering on their value proposition.
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Selected Articles
Big Pharma - How to Regain Success
When Blockbusters Go Bust: The Emergence of a New Model of Pharmaceutical Marketing

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