|
|
Sustaining revenue growth in today’s changing global economy is increasingly challenging. An array of factors -- new competitors, new regulatory rules, aging products, and commoditization pressure -- argue for a strategic, rather than a tactical plan. Many organizations today recognize the need - but require a jump-start to make strategic marketing a reality.
Far more than a training program, Real Strategic Marketing starts with a structured situation assessment, and weaves the results into an action learning workshop designed for the executive team that provides a roadmap toward a more effective strategic marketing plan.
Real Strategic Marketing will help you:
- reassess your product portfolio definition, management, and future potential
- evaluate your growth strategy and its prospects, by segment and product
- reconsider your key constituencies and the value proposition you offer to each
- align key decision making processes like new product development and L&A with your portfolio strategy and value proposition
- identify game-changing opportunities in current and adjacent market spaces
|