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R&D/Product Development
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Function Dynamics
Keeping the pipeline full with differentiated, high-margin products is becoming a daunting challenge for many companies. Growing competition, changing market economics, product commoditization, and a tougher regulatory climate are all risk factors that can drive down the ROI of R&D initiatives. In response to greater risk and lower returns, it’s easy for R&D staff to play it safe. The result is a bias to incremental product enhancement at the expense of real innovation.
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Business Challenges
While most companies have recognized these significant new market variables, many are challenged to transform their organizations appropriately in response. R&D must have a strong understanding of the business and marketplace in order to help shape company strategy. The product portfolio management process must be revised to incorporate economic and clinical value considerations, well in advance of the commitment of funds to new product development, to ensure the needs and interests of all critical stakeholders are taken into account.
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Our Depth of Knowledge
Success in today’s marketplace requires both great strategy and an integrated approach to its implementation. Over the last 20 years we’ve helped clients in a wide variety of industries address both the "what" of strategy and the "how" of implementation. Our services are intended to develop competencies and implement R&D systems that enable strategically important performance in the organization. We help R&D leaders build departments capable of delivering on their value proposition.
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