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Marketing Marketing

Function Dynamics

The Marketing function is at a critical crossroad. For many organizations, the glory days of market-defining, bold new product successes have settled into quietly desperate battles to resist commoditization and preserve profitability. This market dynamic is necessitating a new Marketing paradigm truly strategic marketing that can visualize sustainable differentiation and integrate the parts of the organization to implement it.
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Business Challenges

To provide their companies more strategic leadership, Marketing groups need to develop new competencies and processes. Most companies do market research relatively few have the capability to see in the data unmet customer needs and opportunities to own clearly defined market niches. As such market segmentation becomes more sophisticated, product portfolio management becomes a critical core process and competency. A balance must be struck between short and long term development risks, ensuring future growth while maximizing short term results.
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Our Depth of Knowledge

Success in today’s marketplace requires both great strategy and an integrated approach to its implementation. Over the last 20 years we have helped clients in a wide variety of industries address both the "what" of strategy and the "how" of implementation. Our engagements are intended to help clients develop competencies and implement Marketing systems that enable organizational performance aligned with strategy. And we help Marketing leaders build departments capable of delivering on their value proposition.
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Selected Articles
It's Time for a New and Integrated Marketing Approach
Riding the Wealth Transfer Wave
When Blockbusters Go Bust: The Emergence of a New Model of Pharmaceutical Marketing
Guidelines for Optimizing Your Time-to-Market

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